Beige was never a colour choice.It was a permission structure. Once upon a time, brands sold you products. Now they sell you a temperament. Look around: Things aren’t black or white anymore (pun intended). They’re oat, clay, sand, mushroom, almond. Gadgets aren’t black or silver. They’re “stone,” “champagne,” “warm grey,” "rose gold", “porcelain.” You pay for the temperament. These aren’t palettes. They’re behavioural instructions. Beige tells you: - Be calm - Be minimal -