Projects

Outcome: Driving awareness and high-quality traffic from finance teams to know about Clear Finance Cloud.

Blog Concept: When a CFO discovers a genie, he's granted three wishes to solve his toughest workplace problems. But, as legends go, genies have their own mischievous twists. Each wish leads to unexpected consequences. What exactly did he wish for—and what did he get instead? Week by week, readers eagerly followed the CFO’s humorous journey, curious to see how he'd untangle each wish-gone-wrong.

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I conceptualized and with my team, executed the internal launch of this vibrant campaign for Clear, dramatically declaring the end of tax notices. We transformed four high-traffic office areas into gripping crime scenes—complete with 'dead' tax notices sprawled on floors, cordoned off by caution tapes. Passersby stopped in curiosity, creating a buzz throughout the office. To amplify intrigue, we set up detective boards and brought in a man on a cycle riding by throwing newspapers to employees with bold headlines proclaiming the death of notices. The excitement carried beyond office walls with a cross-platform campaign message:

Kill Notices. Get Compliant.

This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.

This is your Project description. A brief summary can help visitors understand the context of your work. Click on "Edit Text" or double click on the text box to start.