Kill Notices. Get Compliant.

I conceptualized and with my team, executed the internal launch of this vibrant campaign for Clear, dramatically declaring the end of tax notices. We transformed four high-traffic office areas into gripping crime scenes—complete with 'dead' tax notices sprawled on floors, cordoned off by caution tapes. Passersby stopped in curiosity, creating a buzz throughout the office. To amplify intrigue, we set up detective boards and brought in a man on a cycle riding by throwing newspapers to employees with bold headlines proclaiming the death of notices. The excitement carried beyond office walls with a cross-platform campaign message: Kill Notices. Get Compliant.

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Objective: Get employees excited about the new promise engine. Let the promise engine be so simple, every one remembers and repeats it.