Piece of my mind,
for peace of my mind
Welcome to a creative corner on the internet
For as long as I can remember, friends and family, colleagues and even strangers have come to me with a recurring request: to think of something. Whether it's brainstorming the name of a new brand, concocting a novel marketing idea for a friend's business, strategising ways to boost lead generation or dreaming up a quirky name to an ice-cream flavour, I've been the go-to brainstormer.
So, I've decided to share a slice of my mental pie with you all—ramblings from a mind that never stops questioning, exploring, and imagining. Dive into this whirlpool of thoughts and let's get creative together. Hope you enjoy the ride as much as I enjoy steering it!
Hello again!
I'm Sneha Prasad, from Bengaluru!
I love making people feel something through storytelling. Not just scroll, but stop. Not just click, but care. Which is why, to me, marketing is life - for more than 15 years now!
So here are five quick things about me and what I do.
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I've spent 6+ years building brands and growth engines deep in B2B SaaS: wearing every hat going: content strategist, campaign builder, GTM planner, occasional meme-maker.
Currently, Director Marketing in a Fintech. -
Before that, 4+ years in ad agencies: Equus, Kyoorius, WYSIWYG, on content and strategy for IFB, Reliance, ITC, Taj and more. I loved the hustle: chasing the next line, the next campaign, the next bit of brand recall. (I also learned graphic design here, which is why I lead design in my current role.)
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I fell into radio by accident and stayed 4+ years, building on-air and digital campaigns across FMCG, eCommerce and fintech. From cheeky social plans for brand ambassadors to full-blown growth strategies.
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I worked in television! As a producer: writing scripts, shooting behind the camera, making shows for prime time. (I love talking about this. Ask me anything.)
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And somewhere between cities, a lot of events. Filmfare to corporate stages. I still do it at work today, and I still love it.
BONUS 6: I genuinely love what I do! Lucky to call this work. When I'm not building the next content strategy, you'll find me experimenting with AI, painting with gouache, doing yoga, or deep in a new book.
Love tea. Love writing.
Love writing about the latest tea.
Colour me Purple
What I do on Sundays
