Piece of my mind,
for peace of my mind
Welcome to a creative corner on the internet
For as long as I can remember, friends and family, colleagues and even strangers have come to me with a recurring request: to think of something. Whether it's brainstorming the name of a new brand, concocting a novel marketing idea for a friend's business, strategising ways to boost lead generation or dreaming up a quirky name to an ice-cream flavour, I've been the go-to brainstormer.
So, I've decided to share a slice of my mental pie with you all—ramblings from a mind that never stops questioning, exploring, and imagining. Dive into this whirlpool of thoughts and let's get creative together. Hope you enjoy the ride as much as I enjoy steering it!
Hello again!
I'm Sneha Prasad, from Bengaluru!
I love making people feel something through marketing. Not just scroll, but stop. Not just click, but care.
So here are five quick things about me and what I do.
1. I've spent 6+ years building brands and growth engines, deep in B2B SaaS, where I wore all the hats: content strategist, campaign builder, GTM planner, meme-maker.
2. I spent 4+ years working in ad agencies like Equus, Kyoorius, WYSIWYG where I worked on content and strategy for brands like IFB, Reliance, ITC, Taj hotels and more. I loved the hustle, thinking of the next line, campaign execution and brand recall.
(I learnt a lot about graphic design here, which built my growth to lead design in my current role)
3. I fell into radio by accident. Worked 4+ years on developing digital and on air campaigns for brands in FMCG, eCommerce, Fintech and more. From making social media strategies for brand ambassadors to building full-blown growth strategies.
4. I worked in television! Yes! As a producer – writing scripts, behind the camera shooting action, producing shows for prime time television (I love talking about this, ask me any time!)
5. I worked in many many events in between shifting cities. From Filmfare, to corporate events. I still do this at my current work place. And I truly enjoy it.
And BONUS 6: I genuinely love what I do. Lucky to call this work! I love staying creative. When I am not strategising the next content strategy, you will find me experimenting with AI, painting with gouache, doing yoga, and most definitely reading a new book.
Colour me Purple
What I do on Sundays
